‘Superbods’ gets inclusive

Bea Alonzo and Alden Richards lead the search for the next Century Tuna Superbods 2022.

 The corona virus disease 2019 (Covid-19) seems not to have left anything or anyone unaffected.  

Even the @Century Tuna Superbods competition has to adapt to and adopt the realities revealed by the pandemic that lingers, although less devastating. The competition is no longer just for models and aspiring models but for everyone willing to go through the rigors of shaping up and getting fit. 

Century Tuna Superbods 2022 is now focused not as much on the enviable shapes of finalists but also their journey to health and wellness. 

“Stay Strong to Love strong”, this year’s theme, aims to underscore the point highlighted by the pandemic that people have to stay well and fit not just for themselves but for those they love and take care of.  

As Century Tuna ambassador Bea Alonzo said during the recent formal presentation of the Superbods finalists at Sofitel Philippine Plaza, “I could totally relate to the campaign – we have to stay strong and healthy to take care of others.” 

Fellow ambassador Alden Richards added, “Many people are depending on us so we have to stay strong.” 

The competition has been opened to all comers. Greg Banzon, Century Tuna chief operating officer, said, “We have a diverse set of finalists. (They) come from all sectors. They consist of people from the military, professionals, LGBTQ (lesbian, gay, bisexual, transgender, queer or questioning), mother, father, single mother, etc.”  

Carlo Endaya, Century Tuna vice president and general manager for the tuna division, said they made this year’s competition inclusive so all their customers could relate to the contestants. Everybody could find inspiration from any of the 32 finalists – 16 men and 16 women.  

Covid-19 made health and fitness more important, he said.  “As we are all recovering from the pandemic, we need inspiring stories that give us strength to move forward. We want this year’s Superbods competition to inspire and encourage everyone to pursue their health and fitness goals not just for themselves but for the people they love.” 

Endaya said the finalists showed that it was all about mindset – the determination to transition from not doing anything to doing something. The first step of the journey was to decide who to stay strong for. 

Lea Catherine Quirong-Oliveros, Century Tuna business development manager, said Superbods hoped to encourage everyone to find the time to be healthier and fitter. She said they had opened the competition to anyone interested and had even dropped the age limit. 

About a thousand applied. Everyone had to draw up his/her fitness routine to transform himself/herself for the elimination round.  

Endaya said to get fit did not mean spending a lot, such as paying for gym membership. The finalists showed working out could be done anywhere. And good nutrition was a must, such as eating a lot of fish including Century Tuna. 

From the thousand who initially applied, the number was reduced to 50 when they returned for assessment after weeks of getting fit. The 32 finalists were chosen from those 50. 

  The finalists will now undergo a series of digital challenges that will be posted on the Century Tuna Superbods official Facebook page and can be searched using the official #CenturyTunaSuperbods2022.  

Two grand winners will be announced during the finals on July 13, also at Sofitel. Each will receive P500,000. Two runners-up will receive ₱200,000 each. All four winners will also get a year’s worth of Century Tuna products and other exciting prizes.  

Visit Century Tuna’s Facebook page, @centurytuna, or Instagram @centurytunasuperbods to follow the Superbod’s journey.  

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